创新科技
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创新科技有限公司(Creative Technology Limited)(SGX: C76 、NASDAQ:CREAF ),是一间上市的新加坡电脑多媒体制造商,最初由沈望博(生于1955年)于1981年7月1日创立。在全世界拥有多于5,000名员工。沈望博是公司的主席和首席执行官。在美国的附属公司称为Creative Labs, Inc.,這個名字通常(但实质上不正確)被用来提到整個公司。 以往创新以生产声霸卡系列的音效卡驰名,现时则以便携式多媒体播放器为最著名。创新也由于与媒体播放器对手苹果电脑的一场法律战而备受瞩目。
[编辑] 历史创新成立的时候是一家电脑维修公司。沈氏发展了一种匹配苹果II电脑的内存扩展卡。后来创新开始设计为华语度身定造的个人电脑。这种电脑的设计包括可播放语音和曲调的加强音效性能。音效界面的成功导致后来独立音效卡的开发。 一些非中文的文字因为尚未翻譯而被隐藏,歡迎參與翻譯。
In 1987 Creative released a 12-voice sound generator sound card for the IBM PC architecture, the Creative Music System (C/MS), featuring two Philips SAA 1099 chips. Sim personally went from Singapore to Silicon Valley and managed to get RadioShack's Tandy division to market this card. The card was however not successful and lost the competition against the AdLib card which was using the Yamaha YM3812 chip (also known as OPL2). In addition to being a capable gaming card, the AdLib version was also a passable music synthesizer, which was a task the C/MS could not do. Later, another attempt was made with the Sound Blaster, a card featuring the same chip as found on the AdLib card and with additional digital audio capabilities for playing and recording digital samples. Creative used aggressive marketing, like calling the card a "stereo" component even though the C/MS components offered stereo, or calling the sound producing microcontroller a "DSP", hoping to associate the product with a digital signal processor. This card soon became a de facto standard for sound cards in PCs for many years, mostly by the fact that it was the first to bundle what today is considered as part of sound card functionality: digital audio, onboard music synthesizer, MIDI interface and a joystick port. [编辑] 现时创新最赚钱的产品是和苹果iPod及其他便携式多媒体播放器打对头的NOMAD/Zen系列的数字音乐播放器。音效卡产品除了声霸卡系列之外还有Audigy, Audigy 2, Audigy 4, X-Fi等。尽管大多数个人电脑都有内建音效卡(有些甚至有环绕功能),创新在音效卡市场表现持续良好,其中一个原因是添加的音效卡可以改善音响质量和增加功能。事实上,Audigy 2是第一块获得THX认证的音效卡。X-Fi 系列于2005上市,有四种不同的型号:进阶的X-Fi Xtrememusic、 X-Fi Platinum、带有64 MB内存,因职业电玩人Johnathan Wendel而得名的X-Fi Fatal1ty、和旗舰产品X-Fi Elite Pro。 今天,创新科技的事业已经很大程度的多样化。它的产品包括MP3播放器、音箱系统、网络摄影機、显示卡、网络组件、甚至液晶显示屏。 一些非中文的文字因为尚未翻譯而被隐藏,歡迎參與翻譯。
As a corporation, Creative has recently met with some stiff competition. In July 2005, Creative Technology's shares plunged to a new all-time low of $6.25 per share [1] as a result of poor sales in the 4th quarter of 2004 / 1st quarter of 2005 despite a US$100 million campaign to take on Apple Computer and the highly-successful iPod range. This represents a significant change from the $50 their shares commanded in 1998. In August 2005, it was announced that Creative's losses for that quarter amounted to US$31.9 million, going into the red for the first time in three years. Q3 FY2006 losses were US$114.3 million[2]. In June 2006, their stock price was $5.22 per share (up from a low of $4.64). In May 2006, Creative sued media player rival Apple Computer, alleging patent infringement [3]. Apple quickly filed a countersuit [4], following the suit again in early June with a second countersuit [5]. Windows Vista將不會支援DirectSound和DirectSound3D HAL,而只支援OpenAL。若遊戲只支援DirectSound,音效會交由CPU運算,而且没有EAX功能。创新科技推出了新的驅動程式ALchemy解決此問題。原理是驅動程式會截取遊戲的DirectSound數據,並轉換為OpenAL數據,交由音效卡運算。 [编辑] 产品
Creative MuVo TX FM 512mb
創新科技因為下列產品而馳名:
[编辑] 评论一些非中文的文字因为尚未翻譯而被隐藏,歡迎參與翻譯。
Although Audigy cards remain popular among gaming enthusiasts due to hardware sound acceleration and support for EAX digital sound processing (DSP) effects, many audiophiles and amateur musicians have turned to other solutions. In particular, the Audigy's advertised 24/96 Digital to Analog Converter (DAC) operated as though it were a 16/48 DAC, making it inappropriate for some higher-end applications. This enabled Creative's competitors, M-Audio and Chaintech to gain a small but solid foothold among this niche market. The use of Creative sound cards such as the Live! and Audigy resulted in a problem that was known by some customers as the "Squeal of Death". Users of Windows 2000 and Windows XP playing audio would at times encounter a complete system freeze while the audio processor was left looping in a very small buffer of audio, which was the squeal. The issue stemmed from a mutual incompatibility between the audio processors used on those Creative products and some VIA PCI chipsets and motherboard drivers. The Creative cards addressed the PCI bus in a way that was in compliance with the PCI specifications, but was not commonly used by other peripherals. While this did result in slight performance improvements, some motherboards based on later chipsets were not fully PCI compliant, and this behavior was the result. This was most commonly corrected with BIOS fixes by computer and motherboard manufacturers. On their site [1], they define the word 'podcast' not as a derivative of 'iPod + broadcasting' (the generally accepted term) but stands for 'personal on demand broadcasting' (this also being an acceptable term), trying to divert attention away from the market leader, iPod. However, they also push the use of the word 'Zencast', named after their Zen player - commentators have seen this as a sign of hypocrisy (trying to subtly redfine the term 'podcast' on a general scale). In 2005, Creative outsourced most of its sound card Quality Assurance staff to Qingdao, China in order to cut costs. [來源請求]
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